The perfume, Veld’s Prends-Moi (or “take me” in English), bills itself as the “world’s first slimming perfume.” According to company data, 75 percent of testers experienced fewer food urges by spritzing the scent on in the morning and in response to cravings, and massaging it on problem areas twice a day. Moreover, 82 percent of testers reported feelings of comfort–a side effect welcomed by emotional eaters who tend to turn to food for comfort (raising my hand). Skeptical? Here’s what makes this potion potent, according to its makers:
1. Appetite-curbing scent: Prends-Moi also contains betaphroline, an ingredient said to stimulate skin cells to release b-endorphins, chemicals in your body that send feel-good signals to the brain. The brand claims that these pleasurable feelings will curb the need to eat compulsively.
2. Slimming ingredients: Prends-Moi contains caffeine, carnitine, and spirulina extract (algae), often found in anti-cellulite products. Because these elements are said to help break down fat when massaged on problem areas, Veld’s claims that topical application of Prends-Moi helps slim.
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